Evolution of anti-ageing products - anti-age technology
Epilepsyna: Are anti-aging products just a trend or do they really work?
> EMJ: For a long time, the effectiveness of anti-aging products was based on the components that affected the texture, which moisturized and nourished the skin without any known anti-aging effectiveness.
Then, during the 80s, knowledge acquired about the skin’s aging, biology and structure was applied for the first time. It was then that the first major anti-aging active ingredients started to flourish, as did the major skin-penetration technologies like liposomes (in Dior’s Capture in 1986).
Nowadays, anti-aging products are jewels of technology. The knowledge required for their development, the precision of their active ingredients and the studies put in place to prove their effectiveness are highly specialized.
Today's anti-aging products really do work. You only have to compare the face of a 40-year old woman today with a 40-year old woman 20 years ago to realize.