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YouTube's 'Madisradd' Brings Us An Exclusive Makeup Tutorial for Spring

Emma Goddard
by Emma Goddard Published on May 22, 2015

YouTube star Madison, 19, better known as "Madisradd," is living out every fashionista and beauty enthusiast's dream. With over 53,000 subscribers and thousands of views on her videos, the college student has worked her way up in the world of online lifestyle gurus and made quite the name for herself. From 10 days of DIY, to a tutorial on how to make lipstick out of Kool-Aid (yes, really), there's something for everyone on her channel.

Since we love Madison's work so much, WeWomen has teamed up with her to bring you this exclusive smokey eyeshadow look for spring. We're loving this colorful va va voom makeup tutorial that'll have you set for a night out on the town with your girls or just looking glam in class or at work... because why the heck not? So make sure to check out Madison's work below as well our Q&A with her where we discuss her YouTube career and more!

Smokey Eye for Spring

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So you've come a long way since starting your YouTube channel two years ago. What was it that made you want to start making videos?

I went to a school with a uniform that didn’t really have much wiggle room for self-expression. However, we didn’t have any rules against makeup. I was known as the girl who would show up with a full face of foundation, crazy colored eyeliner, and bright lipstick on any given day.

All throughout high school I designed the makeup for my school’s theater productions. This taught me a lot of skills and allowed me to really get in touch with my creative side. When I was a junior in high school I was suffering from a knee injury and I couldn’t participate in sports. I found myself with so much free time and so much energy that I wanted to find a hobby and creative outlet.

One day I just sat down, turned on my webcam and made my first video (which is super embarrassing looking back on).

Obviously there are a lot of YouTube gurus out there for makeup, hair, comedy, food, etc. Have you experienced any challenges along the way trying to stand out?

I'm fortunate enough to say that I haven’t faced too many challenges as of recently. In the beginning it was really hard to get noticed. I spent a good year and a half with less than 1000 subscribers and roughly 100 views on every video. Whenever I talk to YouTubers who are at that point I was at I tell them to wait and keep going for it. There were so many times that I would upload a video and it would get no feedback or very few views that I would consider putting YouTube on the back burner. I am lucky enough to have a video go viral which really catapulted me into the YouTube scene and given my videos a lot more attention!

Who inspires you on YouTube?

I love this question because my number one YouTube inspiration has always been Michelle Phan. She is the epitome of the YouTube dream. She took an art form and completely transformed it into something that we could have never imagined a few years ago. In addition, I find a lot of my inspiration from YouTubers who utilize Instagram and Twitter to keep up with their followers a lot. Since it takes quite a bit of work to create a video, I love seeing daily updates and looks that some girls (such as the Batalash and Shaaanxo) create daily.

What type of feedback do you receive from your viewers?

I've been very fortunate to receive positive feedback on my videos. I think I get 2-3 “hater” comments per 100 positive comments. I actually find negative comments to be very fascinating because they have given me a tougher skin. I used to be a super sensitive girl, if I heard one bad word against me I would cry my eyes out. Now, however, I look at negative feedback as more of inspiration to improve myself. No matter how bad my “hater” comments may be my positive feedback makes my day whenever I read through comments.

Your DIY lipstick made out of crayons video has over 2 million views. That's a huge deal! Where did that idea come from?

I learned how to make lipsticks out of crayons at summer camp when I was in 7th grade! A lot of people think I invented the idea but I think I was one of the firsts to make a video on how to make it. Honestly, I’m still in a bit of shock over the amount of views! I see myself all over Facebook, Tumblr, and Pinterest and every time I do I shriek a little. My mom even has a Pinterest board dedicated to whenever she sees my videos pop up on her feed. Like I said before, I have gotten a lot of positive feedback from the video, which has definitely given me a positive reaction to all the views. I get a lot of comments about how I made the person laugh or how they look up to me. If you were to have told me 3 years ago that people from all across the globe would be watching me talk about makeup AND that they viewed me as a role model I never would have believed you. It keeps me motived to give my viewers something to look up to. It inspires me to be the best person I can.

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Balancing everything in college is stressful in itself. How do you manage everything? After all, editing videos in addition to just filming them is so much work.

I am straight up addicted to my Lilly Pulitzer planner. My life is very organized and planned out because I have so many things going on that I may fall apart without any structure. I am very busy and I keep getting more involved with various clubs and organizations each semester. When it comes to YouTube I dedicate time every day to going through comments and emails and responding to as many as I can! I film a video whenever I have free time and then I will pencil in time to edit it!

What do you hope to get from this in the future?

I would honestly love to go into something involving YouTube/makeup/film after college! For right now it is a hobby since I am a full-time student #gethateducation. When people say, “Do what you love and you will never work a day in your life” I always think about how I would love to do something creative and interactive. I hope to be able to continue YouTube for as long as my viewers would like to see me! Other then that, my plans after college are to move to a pretty city, adopt a dog, and live myself with no regrets.

What makeup tutorial would you like to see next? Tweet us @wewomenUSA.

This article was written by Emma Goddard. Follow her on Twitter @egoddardhokie.

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