After you dyed your hair it looked fab, but it soon loses shine and color because of the oxidizing effect of the dye and now the texture of your hair is not what it was before…
When you dye your hair you alter the fibers of your hair and this leaves your hair dull, brittle and coarse after a while. Permanent dye often contains ammonia, which oxidizes the melanin (colored pigments) and penetrates right through to the follicle. Your hair loses its color and is then re-pigmented with the dye. If you don’t take care of your dyed hair it will become porous and dry, especially at the ends.
What you need
As with dry hair, you need to keep your hair well nourished using conditioner or balm regularly.
To fix your color and stop it from fading, use specially-formulated shampoo and conditioner for colored hair which contain fixing and repairing agents.
Using treatments and masks once or twice a week before or after shampooing can make all the difference: they’ll repair the fibers in your hair and and put a bit of life back into your locks. Again, use products specially forumulated for colored hair and apply in the same way as for dry hair.
Our favorite products for colored hair
L'Oréal Elvive UV Filter Revitalizing Shampoo & Conditioner
Matrix Biolage Color Care System
Aussie Miracle Hair Insurance Leave in Conditioner