Top 5 rated articles
Make up bag detox
Red alert! Celebrities with red hair
My baby won't sleep: Tips for tough nights
Wrinkles: a guide to wrinkles
Quiz: why am I still single?

René Lacoste, the Crocodile

 
René Lacoste, the Crocodile
René Lacoste on court © DR

There's an unlikely story behind the Lacoste crocodile/alligator label, as with many iconic brands’ logos. In 1927, tennis player Erné Lacoste made a bet with the captain of the French Davis Cup team: "He promised me an alligator-skin suitcase if I won a really big match for our team."  Tenacious Lacoste won the match and earned himself the nickname Le Crocodile.  "The public must have liked it because it described the way I played: I was tenacious and never let go of my prey!”

Lacoste's friend Robert George designed a crocodile logo for Erné Lacoste which he wore embroidered on his blazer from then on...and the Lacoste label was born.




  
  

Fashion Editor
06/26/2008
Rank this page: 

Don't miss...
Decision-making: A guide for the indecisiveTone your whole body with Jade!
CLONE: QUIZ: Which Mockingjay Character Are You?50 Grey Hair Looks That Will Have You Dying Your Hair Pronto
Latest… 28/03/2017
Guides
Videos
Choosing A Bikini For Your Body Shape
Style Advice For Women With Small Breasts
What To Wear If You're Skinny: Slim Style Advice
What To Wear To Flatter A Rounded Stomach
See all Fashion guides
London Fashion Week Highlights - Day Four video
See all Fashion videos
 

Don't miss out!

...Join our newsletter
Get the wewomen latest straight to your inbox
  OK
Find us on...