The iconic Lacoste polo shirt celebrates its 75th anniversary this year. We take a look back at a time gone by, when tennis players played in long-sleeved shirts with wooden rackets...Erné Lacoste was one of those players.
Lacoste spring/summer 2008© DR
But Lacoste isn't just the brand behind the polo shirt: it was also the first brand to display its emblem alongside the most prestigious sportsmen and women, and has a special relationship with sport.
Lacoste is all about simplicity and chic. Artistic director Christophe Lemaire tells us about the 75th anniversary catwalk show and why we're in for a retro summer.