Video stars - vlogs are the new blogs!
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Inspire Me


While Luke mainly concentrates on beauty there are shopping and fashion vlogs aplenty online too.

Approximately 111, 000 haul videos can be found on You Tube - haul vlogs are the latest fashion vlogging trend that see YouTube stars showing off the fruits of a recent shopping spree to the world.

Dishing the dirt on Primark’s latest must-have summer dress, Mac’s most in demand lipstick or vintage finds from a charity shop splurge, the haul vlogger let’s you into their bedroom and into their world.

They act as your best friend, showing you their bargains in the kind of candid, no holds barred way that only a vlogger can do.

‘You can’t go wrong with Primark accessories, they’re really good’ chirrups 18 year old Sara Walker, who already has her own You Tube channel with 25,780 subscribers.

Uploading videos from the desk in her bedroom, she regularly unloads Primark, Urban Outfitter and New Look hauls in front of thousands of viewers. Holding up a Primark dress, she explains, ‘It’s quite nautical, and the sleeves are just gorgeous. It comes to just below the knee, but I ruche it up to make it a bit shorter’.

Giggling away as she rummages through the ‘complete mess’ that is her bedroom floor, Walker typifies the likable, even adorable, characters that have sprung up on YouTube, enthusing about their fashion finds and filling us in on snippets of their daily life. Walker, like many, acts as your virtual shopping buddy.

Even Luke is getting in on the act - she's just done her first ‘Outfit of the Day’ style video, after she received an overwhelming number of requests.

Recognizing the lack of styling vlogs for curvy girls, Luke gave it a go and, within 24 hours, she’d had nearly 24,000 views. You’ve gotta hand it to her, the girl knows her stuff.

Watch Sara Walker's Haul vlog's here
Watch Lauren Luke's ''What I wear...' vlogs here


Fashion Editor
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