Video stars - vlogs are the new blogs!
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A star is born


‘I use either the bathroom or the bedroom, a Panasonic handy cam (set up on a tripod), a mirror, and all my makeup just splayed everywhere across the floor to inspire me’, says Lauren Luke, the beauty vlogging sensation from Tyneside. ‘It’s also important to have good lighting,’ she says. 

Luke began doing make up looks on YouTube as a means of promoting the cosmetics on her eBay shop. 

Her vlogs have been viewed 31 million times, and it’s become Luke’s full time job, after landing a makeup line. She has a somewhat unorthodox approach to marketing her own stuff: ‘I try not to use the products in my vlogs, in case people think I’m just pushing my own stuff’ - a refreshing approach many a celeb could learn from.

Luke's vlogging has also landed her a book deal, a column in The Guardian and numerous television appearances, and you could say she's sparked a vlogging revolution. 

In the last three years, video blogs, or vlogs, have sprung up all over the shop, filled with pretty, bright-eyed young things demonstrating their flair for makeup artistry, revealing tips on how to get the ultimate smoky eye, the perfect Forties red pout, or a natural looking flushed cheek. 

Messy buns, tousled locks and Heidi plait how-to’s are another winner, developing into fashion styling tips and bedroom tours, as viewers beg to learn more about their new, uber glamorous, and always available, virtual role models. 

Check out Lauren Luke's YouTube channel:


Fashion Editor
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