Get the London look: London fashion rules

Get the London look: London fashion rules
Get the London look: London fashion rules

Our capital city is full of sartorial style, on-the-edge trends and fashion dares. No matter which postcode you're in, you'll find London is devoted to fashion experimentation.

With London as one of the global fashion capitals of the world, we've got some of the most fashion forward trendsetters right here on home soil. From Kate Moss grunge to Alexa Chung's boy-meets-girl tailioring, there's plenty of style lessons to learn, so we've put together your shopping guide to nailing the London look.

From North London rock chick to West End princess, East end hipster or sports luxe Southerner each part of London has it's own fashion identity - with it's own set of style rules.

Get inspired and get the London look with our directional guide to capital chic.

Fashion Editor
Rank this page: 

Don't miss...
7th episode: How to stay in shape while enjoying the company of your friendsGet a fabulous dancer's body!
1st episode: Marie invites you to a cookery lesson like no other...100 Of The Best Parenting Quotes
Latest… 25/10/2016
Choosing A Bikini For Your Body Shape
Style Advice For Women With Small Breasts
What To Wear If You're Skinny: Slim Style Advice
What To Wear To Flatter A Rounded Stomach
See all Fashion guides
Antonio Berardi catwalk video
See all Fashion videos

Don't miss out!

...Join our newsletter
Get the wewomen latest straight to your inbox
Find us on...