London Fashion Week s/s 2011 - Day 1
The future of fashion

The future of fashion

Though most of us use fashion week as a portal into our future wardrobes, it isn’t all about the clothes, no.

There may be less than 100 days until Christmas but in the fashion locale of WC1, it’s like Santa dropped by a little early.

An editor was heard positively squealing over her Burt’s Bees swag from Prophetik whilst we even got flowers at Ashley Isham (a cut chrysanthemum if you must know).

Likewise the talk of the town was not what creations PPQ would be showing but rather who’d turn up at their hotly anticipated party (Kanye’s ex, Amber Rose it appears).

‘Fashion’ comprises the whole circus of the week, not just the emerging trends.

Words by Selene Pearson
Images © Laura Munday

Selene Pearson
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