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Label profile: Mulberry
Article in images

 

Mulberry's classic Roxanne
Mulberry is best known for their chic and practical bags.

The designs are usually of ample size (The Piccadilly), classic in style (The Bayswater) with multiple compartments (The Roxanne) and seen on the arm of many a celebrity.

They are seldom girlie, made of sturdy leather that looks as if it would last a lifetime, and are big enough to hold all of life’s essentials (the list of which is growing increasingly to include a spare pair of pumps, laptop, kitchen sink…).

Despite producing a plethora of iconic bags, Mulberry is no one trick pony. In fact, their product base goes as far to include clothing, shoes, a range of interior designs and even a hotel, Charlton House, based in Somerset.
 
Quintessentially British, the company has managed to keep 30% of the production in the UK.

Their factory, The Rookery, opened in 1989 and has continued to operate to this day, no mean feat with so many luxury brands heading overseas to produce. But it isn’t without a fight that they’ve managed to hold onto their origins.

The factory has always employed local residents but, of late, less local youths have been lured by factory life. Noticing this, Mulberry instigated an apprenticeship program where students were offered training in a variety of skills as an alternative to university.

It was a success as 58 applied for the first 10 traineeships on offer. As well as assisting the local community, Mulberry have benefited; it once took 45 minutes to make one bag and it can now take as little as five. All the more for arm-candy fans!




  
  

Selene Pearson
10/02/2009
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Article Plan Label profile: Mulberrry
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