Label profile: Chloé

 
 Label profile: Chloé
In this article
Label profile: Chloé

Sitting quietly among the other major Paris fashion houses, Chloé has established itself as a luxury clothing label that produces classic style with a touch of modern glamour.

As an alternative to haute couture, Egyptian-born Gaby Aghion launched Chloé with the first prêt-à-porter collection in 1952. Aghion’s bohemian spirit flowed though her designs, shying away from the stiffness of ‘50s fashion, she created soft feminine pieces to accommodate the everyday woman.

Recognising a gap in the market for wearable clothing the rest of the fashion houses followed.

The label has a long history with hiring young talented designers who have each contributed to the growth and popularity of Chloé. Karl Lagerfeld, Martine Sitbon, Stella McCartney and Hannah Macgibbon have managed to maintain the elegant design principle despite their varied training and nationalities.

Gaby Aghion and her business partner Jacques Lenoir felt the name Chloé was perfect for its feminine appeal as it captured the youthful mood of Paris at the time.

For more than fifty years Chloé has kept Gaby's vision of romantic, feminine chic.

Chloé AW10 © BUKAJLO FREDERIC/SIPA


Bianca Ffolkes
03/27/2011
Rank this page: 

Article Plan Label profile: Chloé
Don't miss...
Tone your whole body with Jade!The ultimate Valentine's Day gift ideas for your man: Give him what he wants
2nd episode: Marie shows you how to enjoy spending time with your little monsters while taking care of yourself...Celebrity silver foxes: hot men with gray hair
Latest… 09/12/2016
Guides
Videos
Choosing A Bikini For Your Body Shape
Style Advice For Women With Small Breasts
What To Wear If You're Skinny: Slim Style Advice
What To Wear To Flatter A Rounded Stomach
See all Fashion guides
Handbags video | the best a/w handbags
See all Fashion videos
 

Don't miss out!

...Join our newsletter
Get the wewomen latest straight to your inbox
  OK
Find us on...