Label profile: Jaeger
Jaeger: a trusted British brand
In this article

Jaeger: a trusted British brand

As the 20th century rolled in, Jaeger continued trading the woolen clothing with eccentric beginnings but effectively severed ties with its German roots; woolen undergarments were essential to troops during the First World War, but associating with the enemy wasn’t a desirable extra. Jaeger’s work with wool began as a utilitarian practicality but it was during the 1920s that a fashion element was added. The brand introduced the camel-hair coat to Britain, which has become such a perennial mainstay of many wardrobes, whilst wools such as angora and alpaca were also initiated into the British fashion world. The 1940s saw actresses such as Vivien Leigh and Deborah Kerr dressed in Jaeger, and stars of the Golden Era of Hollywood such as Marilyn Monroe and Cary Grant indulged in the label's sumptuous cashmeres and wools. It was the label for sophisticated adults, a trusted British brand.

©  Jaeger

Selene Pearson
Rank this page: 

Article Plan Label profile: Jaeger
Don't miss...
What can you do with a pineapple that will give you a total body workout?100 Of The Best Parenting Quotes
What can you do with a watermelon to slim down your waist?Get a fabulous dancer's body!
Latest… 23/10/2016
Choosing A Bikini For Your Body Shape
Style Advice For Women With Small Breasts
What To Wear If You're Skinny: Slim Style Advice
What To Wear To Flatter A Rounded Stomach
See all Fashion guides
DAKS catwalk video
See all Fashion videos

Don't miss out!

...Join our newsletter
Get the wewomen latest straight to your inbox
Find us on...