Label profile: Aquascutum

 
In this article


As Aquascutum returns to British ownership after being aquired by Jaeger, SELENE PEARSON takes a look at the story behind a luxury label that now offers so much more than its iconic trench coat.

The British weather is famed for its fickle nature; you’re never sure quite what to expect, except perhaps a fair bit of rain. So it’s no wonder that one of our most celebrated brands is named Aquascutum, or ‘watershield’ in Latin. We may fall short when it comes to summer, but our abundant rainfall means that when it comes to the trench coat, Britain is no washout.


Selene Pearson
09/10/2009
Rank this page: 

Article Plan Label profile: Aquascutum
Don't miss...
1st episode: Marie invites you to a cookery lesson like no other...Gift guide for every man in your life
Tone your whole body with Jade!Tone your bum with Ewa!
Latest… 29/03/2017
Guides
Videos
Choosing A Bikini For Your Body Shape
Style Advice For Women With Small Breasts
What To Wear If You're Skinny: Slim Style Advice
What To Wear To Flatter A Rounded Stomach
See all Fashion guides
Jaeger catwalk video
See all Fashion videos
 

Don't miss out!

...Join our newsletter
Get the wewomen latest straight to your inbox
  OK
Find us on...