Sweet ideas: Female foodie entrepreneurs
In this article


There’s nothing like maple almond pecans, spicy bacon caramel corn, apricot thyme scones, black caraway shortbread and pistachio-cardamom cupcakes to whet your appetite—and your creativity.
These are just a few of the wacky and out of this world sweet treats made by Ovenly, another Brooklyn-based artisanal food business started by two visionary and food-loving women looking for a career switch.
Agatha Kulaga and Erin Patinkin first met at a (food-focused) book club, and it didn’t take the two long to start brainstorming business ideas. They had similar hopes and dreams, as well as a chemistry they knew would make them good business partners, and ultimately they just went for it. “We just decided to do it without a lot of talking about it. And we’re really driven—we decide on something and we do it,” says Agatha.
“We’ve had very stressful moments but our partnership is really solid. It’s a different relationship than we have with anyone else,” says Erin.
Starting Ovenly marked a drastic and needed career change for both women, they say. Erin had been working at a non-profit organization and Agatha was working in psychiatry research. “I had reached a plateau,” Agatha says. “I found baking to be a lot more relaxing and creative.”
Erin agreed: “I felt really dissatisfied,” she says. “Food was a creative outlet for me.”
It’s not just the baking and recipe creating that makes their new work fun, it’s also the entrepreneurial spirit, the two say.

“We want to be a national business,” says Agatha. “It’s exciting to think about how to grow our business in a new way.”
“For better or worse it’s a little bit of a drug,” Erin agrees. “The excitement of the business is growing it—finding the new thing around the bend.”

Photo credit Winona Barton-Ballentine

Rank this page: 

another free recipe every day

More recipes :

    Don't miss...
    Tone your back and bum with Ewa!100 Quotes About Embracing Change
    50 Grey Hair Looks That Will Have You Dying Your Hair ProntoThe ultimate Valentine's Day gift ideas for your man: Give him what he wants
    Latest… 23/04/2013
    Calories in fruits
    Growing tomatoes
    American pancake recipe | how to make American pancakes
    See all guides
    Phil Vickery’s ultimate Christmas Fudge recipe
    See all videos