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World Cup Love Football: Love Reading


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If all this football’s proving a little tiring, parents might encourage their kids to read about the sport as well as play it.

The National Literacy Trust and children’s author Tom Palmer, with support from the FA, have developed a free World Cup Love Football: Love Reading pack to inspire young people’s reading.

The toolkit features ideas and activities that schools, libraries and learning centers at football clubs can use to promote reading through sport.

The initiative follows National Literacy Trust research which found that a third of boys can’t find books to read that interest them.

The aim is for the pack to help people involved with children’s literacy to tap into young people’s love of football.

Jim Sells, Reading The Game manager at the National Literacy Trust, says: "The World Cup is the ideal opportunity to promote reading through the motivating power of sport.

"With the tension mounting, there’s going to be a huge amount of exciting reading material published around the tournament.

"We want to take advantage of the heightened interest and get this reading material into children’s hands through schools, libraries and football clubs."

Ideas featured in the toolkit include a library football treasure hunt to make families aware of the different football reading material available, and advice about launching an activity where parents, especially mums, are encouraged to borrow or buy World Cup books for the men and boys in their household.


To find out more about the Love Football: Love Reading toolkit, visit

To find a local England Football Day event, visit

For Football Football venues, visit


Parenting Editor
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