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Going it alone in the beauty biz


Lime Crime -
Doe says of going it alone: “What was challenging was learning all the aspects of running a makeup business specifically. Suddenly, I was responsible for product development, packaging design, website building, customer service.” Luckily she had the all-important support of her friends and family:

“In early 2010, my husband Mark came on board full-time, my friend Erica runs our awesome street team (‘Team Candyfuture’) and we have an Intern Extraordinaire, Anna. I am to this day very hands-on with everything that goes on in my company, though.”

What's the best thing about what she does? “Designing color cosmetics is my biggest passion in the world, and if I could I'd be mixing color all day!” So what advice would she offer other women looking to follow their dreams? “

Go for it! Don't listen to anyone except your heart. If you're passionate about it, others will be too. Oh, and aim to help out everyone you meet along the way - you won't believe the results.”

Lime Crime is stocked exclusively at Space NK


Alison Taylor
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