Top 5 rated articles
How to give a good hand job
How to have an orgasm: Easy ways to the big O
Jealousy in relationships: Overcoming jealousy
Internet dating: The dos and don'ts of internet dating
Spring Summer Trends 2012: Five Trends To Try
Inspirational Women: Doe Deere
Article in images

My Beautiful Rocket - grandma's inspiration


Doe Deere, the brains behind Lime Crime
Doe Deere, the brains behind Lime Crime

It was Doe’s grandmother that helped inspire one of her signature delicious shades: “I was particularly fixated on my grandma's bright orange lipstick, which I never managed to get my hands on. I made a shade called My Beautiful Rocket to honor her.”

Lime Crime, the beauty business, really started to take shape when Doe started doing online makeup tutorials: “I published my first one in 2004, on my then fashion-oriented website. At the time, I was the only one doing tutorials online. Within a year, the name Lime Crime became synonymous with bright makeup and I'd built quite a following.”

Trouble was, she couldn’t find shades bright enough: “Stuff that looked bright in the pot went on sheer. I later discovered that companies dilute their eye shadows with cheaper ingredients like talc and kaolin clay, which decreases payoff significantly.” In 2006, I decided to start my own cosmetic line with a promise to make makeup ‘so bright it's illegal’!” In 2008, 20 intense eye shadows hit the shelves followed by ten ‘dare-to-wear’ lipsticks, which have just launched in the UK.


Alison Taylor
Reader ranking:1/5 
Rank this page: 

Don't miss...
Gift guide for every man in your lifeWhat can you do with a chair to tone your bum?
Tone your bum with Ewa!Get ready for the summer!
Latest… 25/10/2016
Managing money
Changing your name | How to change your name
Scrapbooking: making a scrapbook album like a pro
Work for yourself - get your small business online
See all Women in Focus guides
Income protection: What if you couldn't work?
See all Women in Focus videos

Don't miss out!

...Join our newsletter
Get the wewomen latest straight to your inbox
Find us on...