Top 5 rated articles
Jealousy in relationships: Overcoming jealousy
Internet dating: The dos and don'ts of internet dating
Spring Summer Trends 2012: Five Trends To Try
Pearls: luxury pearl jewelry
Vintage Accessories | Where to buy vintage accessories
Inspirational Women: Doe Deere
Article in images

My Beautiful Rocket - grandma's inspiration

 

Doe Deere, the brains behind Lime Crime
Doe Deere, the brains behind Lime Crime

It was Doe’s grandmother that helped inspire one of her signature delicious shades: “I was particularly fixated on my grandma's bright orange lipstick, which I never managed to get my hands on. I made a shade called My Beautiful Rocket to honor her.”

Lime Crime, the beauty business, really started to take shape when Doe started doing online makeup tutorials: “I published my first one in 2004, on my then fashion-oriented website. At the time, I was the only one doing tutorials online. Within a year, the name Lime Crime became synonymous with bright makeup and I'd built quite a following.”

Trouble was, she couldn’t find shades bright enough: “Stuff that looked bright in the pot went on sheer. I later discovered that companies dilute their eye shadows with cheaper ingredients like talc and kaolin clay, which decreases payoff significantly.” In 2006, I decided to start my own cosmetic line with a promise to make makeup ‘so bright it's illegal’!” In 2008, 20 intense eye shadows hit the shelves followed by ten ‘dare-to-wear’ lipsticks, which have just launched in the UK.




  
  

Alison Taylor
04/29/2010
Reader ranking:1/5 
Rank this page: 

Don't miss...
Tone your bum with Ewa!CLONE: QUIZ: Which Mockingjay Character Are You?
2nd episode: Marie shows you how to enjoy spending time with your little monsters while taking care of yourself...Tone your back and bum with Ewa!
Latest… 09/12/2016
Guides
Videos
Managing money
Changing your name | How to change your name
Scrapbooking: making a scrapbook album like a pro
Work for yourself - get your small business online
See all Women in Focus guides
Teaching kids about money
See all Women in Focus videos
 

Don't miss out!

...Join our newsletter
Get the wewomen latest straight to your inbox
  OK
Find us on...