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Competition among the couture brands and designers at Cannes

Competition among the couture brands and designers at Cannes
Natalie Portman made up by Dior © DR

Cannes is the perfect platform for stars to show up dripping in diamonds: they mount the hallowed steps in the glare of the camera lenses three times a day! It's a golden opportunity for jewelers to bejewel the biggest names in Hollywood, and they fight like cat and dog to see their finest creations glittering on famous necks, ears and fingers. It's what Cannes is all about...infighting between couture fashion houses and fine jewelers! Some will go as far as to pay screen icons to wear their creations, while others (like Bulgari) simply hope that their pieces will win the favor of the rich and famous.


Sarah Horrocks
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